Summary
The Search Engine Optimization Specialist position serves a critical
role in execution of SEO campaigns and is responsible for organic search
campaign management including execution, optimization, growth, and
reporting. The SEO Specialist works in conjunction with the Manager of the
Search Engine Optimization Group and Account Executive to fulfill
client campaign execution. This role interfaces with our clients on a daily
basis, and is responsible for building and maintaining a strong working
relationship. The SEO Specialist also works closely with Client
Services, Corporate Marketing, Design and Web Analytics teams to seamlessly
provide the highest quality organic search engine optimization campaign
management utilizing all necessary tools and resources to insure
success.
Company Profile
Eway Business Solutions is a leading IT consulting and Business
solutions provider. We offer a complete range of IT services in the areas of
Website & Application Development, Search Engine Marketing and Search
Engine Optimization.
Eway Business Solutions is a performance focused, full service
interactive marketing firm and is seeking a Search Engine Optimization
Specialist to work in our Tampa, Atlanta, Denver, Canada office.Eway Business
Solutions, one of the pioneers of Search Engine Marketing with
proprietary technology for account management and ROI analysis, maintains its
focus on client success.
The Ideal Candidate:
The ideal candidate will be a college graduate, hungry and looking to
make an impact in the internet marketing industry. They would have
desire to learn from the best and be the best in one of the fastest growing
and most exciting career fields today search engine optimization. They
will learn the ins and outs of organic/natural search. The candidate
should have a BA or BS in Marketing, Web Design/Development, IT, or other
related field.
Role of the SEO Specialist
• Manage the overall client relationship by setting and delivering
upon client expectations
• Lead regular client presentations and strategic discussions; be
involved with higher level negotiations with clients
• Spearhead consistent review of project delivery and execution
• Aid Account Executives with client communication and technical
information support
• Research and develop keyword target lists and establish page level
distribution
• Find and define technological deficiencies and recommend best
practice solutions
• Advise on and help define website content needs and oversee its
development with proper SEO methodologies built in
• Define and describe optimal website navigational structure for
usability, indexation, and ranking improvement
• Write optimized and concise HTML Title and Meta Description tags
along with optimized copy
• Provide dictated link building services and brainstorm and execute
new link development ideas
• Run, process, and analysis progress reports
• Keep abreast of industry developments and research and participate
in the SEO community online
Required Skills
• Microsoft Office Suite: Word, Excel, PowerPoint
• Experience with search engines, internet usage, and basic online
principals
• Strong written and oral communication skills
Desired Skills Considered a Plus
• Knowledge of basic search engine optimization principals.
• PPC / Search Engine Marketing Experience
• HTML, CSS, and web design experience
• Web Analytics
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