Proper Navigation Path
Whenever a user is navigating inside a store with more than 1 sub-level of navigation, it’s critical to show them where in the site structure they are. This should be accomplished with headlines, sub-headers (when necessary) and breadcrumbs (e.g. Home > Category > Sub-cat > Product)
Allow user to Sort the products in any way
The standards are “Price - low to high,” “Price - high to low,” “Popularity,” aka “Best Selling,” “Featured,” “User Rating” (or “Editor Rating” if you don’t have users rate products), and “New” or “Latest.” You can eliminate “Featured” if you’ve got nothing to push, but all the other sorting options must exist (assuming it’s possible to do so).
Refining Options
If you can provide the user with a useful refinement option, you’ve made their experience better. In the instance of sizing, this is particularly important, as users loathe finding that “perfect” piece of apparel, only to discover you don’t carry it in their size.
The More Specifics
Tell the user What it Costs & What he or she is Saving
Keep the Search Bar in Easy Reach
Give the user a Search Refinement Options
You Can Never Have Too Many Photos
Since you don’t get to see the item in real life, photos, reviews, videos and even fancy, 3D interfaces (where appropriate) are invaluable to helping the user feel like they’ve “experienced” the product prior to purchase. One photo, from one angle, sent by the manufacturer to every online store doesn’t cut it. Go above and beyond the call of visual duty and conversions will skyrocket - links might, too.
Let the user See Delivery Options
Send the user emails regarding the product status
Give All the Order Details ASAP
When you send out order confirmations, make sure to include all of the product details to re-assure the buyer that they’ve selected properly.
Get Started: Eway Business Solutions for a Good E-Commerce website.